Logo FINAL

Idea and Inspiration

For this project, I wanted to create a site logo for my blog. Site logos are generally small, so I figured something simple but with a purpose would be the best way to go for this. I also really wanted to go for a “hand-written” font after creating the logo rough draft, which I didn’t like so much. I preferred my handwriting from the sketch of my logo more than the fonts I used.

Design and Process

What influenced me to design this logo was the name I chose for my blog. I figured a simple wired coat hanger would be a great way to incorporate my name into the hanger. Another small thing that influenced me is my passion for dentistry (in this case, orthodontics). I specifically chose a wire hanger to incorporate my name because of how wires are bent in many shapes in orthodontics for braces. I wanted to make it so that the wires were bent in the shape of my name.

The rough draft did not turn out as expected and I did not like the font that I used. I also couldn’t find a good font that was close to my handwritten sketch. I received a feedback that suggested I take a picture and trace over the sketch logo, which I ended up doing. But, I did receive another good feedback with a link to a font recommendation that they thought was close to my handwriting, but I did not get the chance to try it out as I did not see the reply until a few days after of finalizing my logo. I think the tracing over the sketch logo was a good alternative option since I could not find a good font in time. It gave the logo a more “natural” look, and I kept the logo clean and simple by getting rid of the gradient circle background.

Technical Detail

I took the photo of my logo sketch and used the pen tool to trace over every individual letter of the word “Hannah’s” and “closet” so that they were all separate letters. I then traced the coat hanger only on the left half and duplicated it and reflected it to get the symmetry on the right side. Then I selected all the individual letters of each word and lined it up using the align tool. I re-shaped each letter and fixed up all the ends to connect, then grouped it all together with the hanger.